Video SEO (VSEO) – Three Basic Techniques
Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.
Get People Pointing – One of the most important factors in ranking high in Google search results are backlinks. Those are links that are coming into your site and pointing at your videos. You need these or Google won’t see how valuable your information is and will slide you near the bottom of the pile. Here are three things to do in order to keep that from happening. One, when you have that video uploaded and ready to be seen why not tell people about it? Put out a press release, a newsletter or a news blast to let your current subscribers and the media know it’s there. Who knows, it might get picked up by a major site and you’ll get more traffic. Two, do it yourself by dropping links in social networks like Twitter and Facebook, social bookmarking sites like Digg, Reddit, and Delicious. Those are all high value sites and will also generate some traffic. Three, tell your friends. Keep a list of people who maintain sites that pertain to your particular topics. When you put out a new video, drop them all an email to let them know. Or if they have forums and blogs leave comments and write posts that will also tie into what your video talks about because then it’s easy to slide a link in.
Text-ify! – Video comes with audio and that’s great and cool. But sometimes you need a little text to go a long way and that’s where subtitles and captions come into play. By putting these up there with your videos it ensures that those who can’t hear will still get the message. Whether they are hearing impaired or just at work where they aren’t supposed to be watching videos, your information will still be accessible. Subtitles are great if you want to have people who speak multiple languages get the point as well since you can generally attached multiple subtitle files, one for each language. Be sure that you put in your website address or some other form of contact information so they know where to find you.
Submit to Multiple Sites with Multiple Titles – If you are going to post the video to your blog that’s fine and dandy but also consider putting it on other video sites like YouTube, MetaCafe and more. You might even consider getting an application that will do the submissions for you automatically. When you do put the video on a range of sites be sure to use different titles but incorporate your core keywords in each one so that you rank higher on them and multiple times. Plus, if you have secondary keywords you can work them into some of the titles also to get ranked on those as well.
Yes this all sounds so simple right? Well it is, but if you don’t do it you’re sure to hardly ever generate traffic on your videos. So what are you waiting for? Even if you’ve got older videos on your site that are under-performing you can do all of this to get them revitalized and bringing you more traffic. [youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]
These are some tips to get started, but many would prefer to work with a trusted video optimization company. Successful video optimization requires professional keyword research, optimization and distribution. Consider the internet’s #1 authority for premium video search engine optimization services, ReelSEO.com.
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