Electronic Cigarette Association: Dispelling Misunderstanding And Untruths With Proven Information

In 2009 a new trade association was created. The Electronic Cigarette Association was formed to speak for an industry under attack by big tobacco, pharmaceuticals and even the FDA. Funded by the industry and through donations, the focus of the ECA is on public relations and on providing accurate information about e-cigs to combat myths spread by big businesses protecting their bottom line. The e-cigarette industry is composed of e-cig producers, distributors and retailers.

The ECA provides a collective voice for both e-cigarette providers and organizations by publicizing accurate information and providing the tools necessary to opinion leaders, policy makers and the news media. By instituting a code of conduct that is industry wide, the ECA hopes to reassure the public and legislators about the safety and purpose of electronic cigarettes.

Powerful lobbyists of big tobacco and large pharmaceutical firms have attacked e-cigarettes from the time the products were introduced in 2003. Pressure from these highly financed lobbies resulted in the FDA conducting a very limited and unscientific study of e-cigs and issuing a caution about their use.. The Electronic Cigarette Association aims to combat the push to ban the products. Results of the FDA testing found a trace amount of a risky compound but did not compare that result with a similar test for the compound in tobacco products. The big corporations realized in 2003 that the electronic versions could damage their profits and they have been applying pressure for a ban since then.

Presenting the e-cig as a safe and cheaper alternative to tobacco products is the goal of the ECA. Users are encouraged to share their e-cig stories and the public is urged to contact their Congressional representatives.

The introduction of a new and innovative product often leads to rumors and innuendoes promoted by competitors. The dangers of smoking are now well documented but for generations smoking was an acceptable habit in our society. Tobacco use was linked to glamour and sophistication in commercials created by marketing firms.

The full extent of additives and compounds contained in tobacco products is now fully recognized for the health hazards posed to the public. Smoking tobacco is no longer an acceptable habit in public and smokers are often ostracized. Government buildings are non-smoking, business premises have non-smoking signs and those signs are spreading to restaurants, bars, theaters and everywhere else the public gathers for entertainment.

For years the public asked for a safer alternative to smoking tobacco and that is exactly what is provided by electronic cigarettes. Big tobacco stands to lose a lot of money as the popularity of e-cigs continues to grow as they provide an alternate nicotine inhalation system that doesn’t expose the smoker to the additives and burning chemical compounds of tobacco. Pharmaceuticals also stand to lose profits. Unfortunately, these two sectors provide a lot of money to legislators.

The first warnings on cigarette packs appeared after the surgeon general declared tobacco as a health hazard forty years ago. The FDA has refused to intervene in regulating tobacco products or additive and has shown no interest in banning the use of tobacco. Electronic cigarettes have been available to the public for only a few years yet the FDA has repeatedly mentioned banning or regulating e-cigs. The Electronic Cigarette Association was created to publicize the truth about electronic cigarettes in the hope that e-cigs will remain available to the public as a safer alternative to tobacco products.

Mary Kay Rivers is an acclaimed expert on all aspects of electronic cigarettes. Her publications about the e-cig lifestyle and about the best electronic cigarette have become well-known.

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